Digital Advertising by 360 Agency

360.Agency is one of the largest digital advertising agencies specialized for the automotive industry in Canada. We understand the complexity of the CUSTOMER’S JOURNEY when shopping for a new or used vehicle, as well as after-sales services.

As part of our digital advertising program, and by developing a fully customized media plan for and with the dealership, we help our dealers to increase their reach and to influence consumers at each step of their CUSTOMER JOURNEY.

In order to optimize engagement points in the process of buying a car, a complete 360 strategy has to be put in place and integrate with the appropriate content on the dealer’s digital properties (desktop and mobile websites, mobile application, social media platforms, blog, etc.).

Increase your sales by generating higher-quality leads through our advertising solutions that are fully tailored to your automotive market and to the key moments in the purchasing process of your potential customers.

Pricing & Packages Enroll

Certifications

At 360.Agency, we adhere to the highest standards of digital advertising. Our unmatched expertise in the automotive industry, combined with our certification and integration with major advertising platforms (Google, Facebook, AdGear, Bing), when integrated with our website solutions, create tangible and measurable results for our dealers and dealer groups. We are the partner of choice for the largest providers of ad inventory in Canada.


Strategic Campaign Planning

Through our persona approach, we go beyond cookie-cutter approaches by developing customized digital advertising strategies that align with your dealership's unique goals, target audience, and market conditions. Our data-driven approach ensures that every campaign is optimized for maximum impact and ROI.


Comprehensive Audience Targeting

Utilizing advanced audience targeting capabilities, we reach potential customers who are most likely to engage with your dealership. From demographic and geographic targeting to behavioral and interest-based targeting, we fine-tune our strategies to attract high-quality leads. The audiences are used for your Google campaigns:

  • Display Network
  • Performance Max with Vehicle feed
  • YouTube

Dynamic Ad Creatives

Our creative team designs eye-catching and persuasive ad creatives that capture attention and drive action. We leverage dynamic ad formats, personalized messaging, and compelling visuals to engage your audience and increase click-through rates. We can showcase your new and used vehicle inventory on all platforms:

  • Google and Bing (Performance Max with vehicle feed)
  • Facebook Dynamic ads
  • TikTok
  • Programmatic

Landing Page Optimization

A seamless user experience is crucial for converting leads into customers. We optimize landing pages with persuasive copywriting, clear calls-to-action, and responsive design, ensuring that every click leads to meaningful interactions and conversions. Our creative teams can create:

  • Content SEO packages adapted to search trends to maximize your organic ranking.
  • Comparison pages for conquest campaigns
  • New model launch
  • Videos

Conversion Tracking and Optimization

We implement robust tracking mechanisms to monitor campaign performance and measure key metrics such as clicks, conversions, and cost per acquisition. By analyzing data in real-time, we identify opportunities for optimization and continuously improve campaign effectiveness. With Google Ads accounts linked to GA4, conversions are imported from GA4 and used for optimization.


Multi-Channel Integration

To maximize reach and engagement, we leverage a multi-channel approach that spans across search engines, social media platforms, display networks, and video advertising. This integrated strategy ensures consistent brand visibility and engagement across the digital landscape. We offer the largest choices of platforms to broadcast your campaigns: Google, Facebook, Instagram, LinkedIn, Bing, TikTok, Programmatic, Digital Out of Home, Amazon, Spotify, SEO, Online Community management.


Regular Performance Reporting

Transparency is key to our client relationships. We provide detailed performance reports on a regular basis, highlighting key metrics, insights, and actionable recommendations. Our data-driven approach empowers you to make informed decisions and optimize your digital advertising investment. All data that you need are available in Dash 360, traffic, campaign results, most consulted vehicles, etc.