DRIVE HIGH-VOLUME, HIGH-QUALITY LEADS

• Fast, mobile-responsive design that converts more traffic
• Your site is optimized for speed and responsiveness across devices, ensuring a seamless user experience that helps convert more visitors into leads.
• Marketing pop-ups, lead generation modules, and VINless tiles to engage shoppers early
• Capture interest from the first click with smart on-page elements like VINless tiles, pop-ups, and lead-gen modules that prompt users to take action early.
• Smart tools like Shopping Assistant and MyGarage to keep users moving toward a sale
• Tools like Shopping Assistant and MyGarage guide users through the buying journey, helping them compare, save, and progress toward a transaction.
• Price Drop Alerts, Cross-selling tools, email automations for follow-ups
• Automated price alerts, intelligent cross-selling, and follow-up email flows keep your dealership top-of-mind and encourage re-engagement from interested shoppers.

MAINTAIN COMPLIANCE

• Customizable promo banners, legal footers, and disclosure tags
• Maintain flexibility within compliance by easily editing promotional content and legal disclosures to reflect your latest offers and policies.
• Ongoing updates to align with brand and co-op requirements
• Our team continuously monitors and updates your website to ensure it stays aligned with evolving Volkswagen Motors standards and co-op eligibility.

GET FULL ATTRIBUTION AND PERFORMANCE VISIBILITY

• Google Analytics 4 support for accurate source tracking with ASC best practices
• Built-in GA4 integration follows AutoTrader and ASC guidelines to provide reliable attribution data across your marketing channels.
• Cross-domain tracking with Motoinsight
• Provided to all Motoinsight customers as part of our white glove service offering to help you gain a complete view of how shoppers interact with your site and digital retail tools from start to finish. Identify bottlenecks and key conversion moments to continuously improve the buyer experience.
• Call tracking built in to measure phone conversions
• Call tracking helps you quantify phone leads and connect offline inquiries to your digital marketing efforts.
• Accurate attribution of conversions to the original traffic sources
• Know exactly where your sales opportunities originate, even if the transaction spans multiple platforms.

REAL-TIME INVENTORY VISIBILITY & MERCHANDISING

• Live inventory sync with AutoTrader.ca and DMS feeds
• Your inventory is updated in real-time via direct DMS and AutoTrader.ca feeds, ensuring accurate, up-to-date listings across all platforms.
• Inventory merchandising tools with customizable layout
• Highlight your vehicles with flexible merchandising tools that allow you to tailor layouts, badges, and sorting to fit your marketing strategy.
• Easy VDP customization, extensive media support, video capabilities
• Engage shoppers with rich media support, including photos, videos, and layout options that enhance every vehicle detail page.

DEDICATED PERFORMANCE MANAGEMENT AND ON-GROUND SUPPORT

Local, bilingual teams available across all Canada. You’re backed by a dedicated team of performance managers and digital experts across Canada, ready to support you in English or French, both remotely and in person.

STRAIGHTFORWARD PRICING WITH BUILT-IN VALUE

There are no hidden fees! Your package includes Onboarding, Setup of Google and Meta, Lead generation modules, email hosting and Integrations fees with AutoTrader, Trade-in with CBB and other 3rd-party vendors

Search Engine Optimization (SEO) – Advance Your Presence in Search to Reach Consumers When They’re Ready to Buy

With the TAdvantage SEO solution, you can benefit from a strong SEO strategy to drive traffic to your dealership’s online presence. You’ll elevate your presence over the long term with the support of our team of automotive SEO experts. Your dealership website will be optimized through every piece of contributed content, while establishing keywords to boost your organic ranking in search engines.

Local Search Optimization (LSO) – Dominate Your Local Search Results to Attract Shoppers to Your Dealership

With TAdvantage LSO, you can build prominent exposure in your local market to appear in search results conducted by car buyers near you! We’ll help you claim your Google My Business listing to boost your visibility, engagement, and to attract new customers in your immediate area.

Content & Creative Services

Dedicated professional designers meticulously follow your campaign strategy and goals to create compelling website content including homepage slideshows, campaign landing pages, and other strategic creative.