Website Program

Volkswagen Certified

Website Solutions for Your Dealership

Volkswagen Canada is launching a new, holistic website and digital retailing experience. Each website provider not only offers websites solutions but also an all-new Digital Retail offering as part of your program package. Dealers are required to enroll with one (1) provider that includes both Website and Digital Retailing. These all-new packages will include a full suite of VW integrations, including inventory, vehicle images, integrations with VW.ca inventory search, B&P, CPO and Used sales platforms, Financial Services, Order management, reservations, and lead management tools. These industry-leading experts can take your digital marketing efforts to the next level through traditional avenues such as paid search and display, or in hyper-targeted strategies using social and video. A variety of strategies and solutions are available to be customized to fit your dealership goals.

No matter which Dealer Website Partner you choose, all packages come with a Volkswagen Digital Consultant. The VDCs are your Professional Problem Solvers – call your VDC for anything Digital Marketing related, and they will go above and beyond to find you answers. Your VDC will help you maintain and manage your website – they are experts in all three (3) certified website platforms and can make changes, update specials, and more. Your VDC will help you understand how your website is performing during a monthly reporting call, explaining metrics and offering suggestions for improvements to make you more competitive. The lines of communication are always open and your VDC is your single point of contact for website, digital advertising, and other Volkswagen Dealer Digital Program related questions.

Website Providers

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  • A unique set of strategies and solutions:
  • Innovative and engaging websites
  • Seamless online and in-dealership shopping experience
  • Centralized management tools
  • Complete view of digital performance
  • Exclusive photo gallery and powerful SEO
  • Complete ecosystem of digital solutions
  • Ultra-Fast Headless Websites with a Mobile-First Approach
  • Comprehensive Digital Retailing Tools for Every Stage
  • Streamlined Lead Management with Automated Marketing Solution
  • User-Friendly & Powerful CMS Interface
  • Elevate Your Insights with Our Comprehensive Dashboards
  • Revolutionize Your Inventory Management with Advanced Syndication
  • Digital Campaign To Store Visits And Sales Attribution
  • Built from the ground up to exceed the needs of Canadian retailers.
  • Flexible, intuitive platform to create, edit, and publish in minutes.
  • Fully customizable to reflect your brand identity.
  • Constantly evolving with shopper behaviour and market trends.
  • SEO-driven to attract qualified buyers online.
  • Advanced reporting with GA360 and GA4 integration.
  • Creative Services team support for a polished, unique site.